Privacy Policy

Hometown Health & Wellness (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [insert website URL] (the “Site”), use our services, or interact with us.

By using our Site or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

  • Personal Information You Provide:

    • Name, email address, phone number, and mailing address

    • Date of birth and demographic information

    • Health-related information you share with us when booking consultations or treatments (e.g., weight management goals, prior treatments, medical history relevant to services)

    • Payment information (processed through secure third-party providers; we do not store full credit card numbers)

  • Protected Health Information (PHI):
    When you become a patient, we may collect and maintain health information about you that is protected under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). This may include information about your treatments, medical history, prescriptions, test results, and other health-related details you share with us.

  • Automatically Collected Information:

    • IP address, browser type, device information, pages visited, and referral source

    • Cookies and similar technologies to improve website functionality and user experience

2. How We Use Your Information

We use your information to:

  • Provide and improve our services (e.g., Botox, fillers, weight loss programs)

  • Communicate with you about appointments, treatments, promotions, and updates

  • Process payments and manage accounts

  • Respond to inquiries and customer support requests

  • Comply with legal, regulatory, and safety obligations

  • Improve website functionality and marketing effectiveness

For PHI specifically, we may use or disclose it as permitted by HIPAA, including for:

  • Treatment: To provide, coordinate, or manage your healthcare.

  • Payment: To bill and obtain payment for services.

  • Healthcare Operations: To support day-to-day business functions such as quality improvement, staff training, and compliance.

3. How We Share Your Information

We do not sell your personal or health information. We may share information in the following limited circumstances:

  • With trusted service providers (e.g., booking software, payment processors, email platforms) who assist us in delivering services and are contractually obligated to safeguard information

  • With healthcare providers, insurers, or specialists as needed for your care

  • When required by law, regulation, or legal process

  • To protect the safety, rights, or property of our company, patients, or others

4. Your Rights Under HIPAA

As a patient, you have the right to:

  • Access and obtain a copy of your health records

  • Request corrections to your health information

  • Request restrictions on certain uses or disclosures of your information

  • Request confidential communications

  • Receive an accounting of disclosures of your PHI

  • Receive a paper copy of this notice upon request

To exercise these rights, please contact us (see Section 8).

5. Your Privacy Choices

  • Marketing Communications: You may opt out of promotional emails by clicking “unsubscribe” at the bottom of our messages.

  • Cookies: You can adjust browser settings to refuse cookies, though this may affect website functionality.

6. Data Security

We implement reasonable physical, technical, and administrative safeguards to protect your personal and health information. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Retention of Information

We retain personal and health information for as long as necessary to provide services, comply with legal obligations, and resolve disputes, consistent with HIPAA requirements.

8. Contact Us

If you have questions about this Privacy Policy or your personal/health information, please contact us:

Hometown Health & Wellness
260 S Lawrence Blvd #101
Keystone Heights, FL 32656
Phone: (352) 664-7702

9. Updates to This Policy

We may update this Privacy Policy from time to time.